Longman Dictionary English

Explore Advertising & marketing Topic Show all entries from Topic: Advertising & marketing
Word family noun advertisement advertiser advertising verb advertise
From Longman Dictionary of Contemporary English
Related topics: Advertising & marketing
advertisingad‧ver‧tis‧ing /ˈædvətaɪzɪŋ $ -ər-/ ●●○ W3 noun [uncountable] BBAADVERTISEthe activity or business of advertising things on television, in newspapers etc advertising aimed at 18–25 year olds a career in advertisingtelevision/radio/newspaper advertising Both candidates are spending millions on television advertising.advertising campaign/strategy a major advertising campaign the advertising slogan ‘Come alive with Pepsi’
Examples from the Corpus
advertising• Deutsch is the biggest advertising agency in the world.• We are spurred on by advertising images that fun is for the young and fit.• Are you interested in a career in advertising?• Sara is looking for a job in advertising or the media.• Promotional variables include advertising, personal selling, sales promotion and publicity.• He had decided upon an announcement to the effect that the Party was to sack its advertising agents.• CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.• The big cigarette manufacturers spend billions of dollars a year on advertising.• Poster advertising is handled by outdoor contractors who run their own grading systems.• As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.• The pop music industry's advertising is aimed at 18- to 25-year-olds.• It is merely a statement about the desired results of the advertising, in terms of what the advertising is to communicate.• The context of the particular medium, and the atmosphere it can create, can affect responses to the advertising.• The second issue raised was the Government's stance on tobacco advertising.television/radio/newspaper advertising• Pundits expect the really big money for 3-D displays to be in video-games and television advertising.• He is the only presidential candidate who has purchased any television advertising time in Texas so far.• No amount of expensive television advertising can disguise that.• However, newspaper advertising can be of great value to the shopper for food.• He also interested himself in radio advertising.• In 1991 Sussex Stationers ran a large television advertising campaign, supplemented by newspaper and radio advertising to boost sales.• Toffee eating in Macclesfield, maybe, or a qualitative group on radio advertising in Chichester.• However, in some states it went into a fund that also paid for some television advertising covering political themes.From Longman Business Dictionaryadvertisingad‧ver‧tis‧ing /ˈædvətaɪzɪŋ-ər-/ noun [uncountable]MARKETING telling people publicly about a product or service in order to persuade them to buy itMost organizations underestimate the benefits of advertising.Television advertising revenues declined by 2.9%. → business-to-business advertising → comparative advertising → consumer advertising → corporate advertising → direct advertising → direct response advertising → direct-to-consumer advertising → drip advertising → image advertising → institutional advertising → issue advertising → mass advertising → outdoor advertising → out-of-home advertising → point of purchase advertising → print advertising → product advertising → spot advertising → subliminal advertising
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