From Longman Business Dictionarydirect-to-consumer advertisingdiˌrect-to-conˈsumer ˌadvertising MARKETING advertising on television or in newspapers etc for medicines and drugs that people can buy in shops, rather than those they get from a doctorResults of the FDA survey reveal that most doctors think that direct-to-consumer advertising on radio, television and in magazines helps people more than it hurts them. → advertising
