From Longman Business Dictionarydirect advertisingdiˌrect ˈadvertisingMARKETING1advertising that uses traditional methods such as television or magazine advertisementsBecause direct advertising of cigarettes is forbidden in Italy, other strategies for cigarette promotion are being developed.2advertising that involves contacting people directly, for example by writing to them, to tell them about a product or serviceWe are planning to launch a direct advertising campaign. → advertising
