Word family noun advertisement advertiser advertising verb advertiseFrom Longman Dictionary of Contemporary Englishadvertisementad‧ver‧tise‧ment /ədˈvɜːtəsmənt $ ˌædvərˈtaɪz-/ ●●● S3 noun [countable] 1 BBAADVERTISE (also ad informal, advert British English) a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etcadvertisement for The Sunday papers are full of advertisements for cars. She saw an advertisement for a ski vacation in Vermont. They put an advertisement in ‘The Morning News’, offering a high salary for the right person. The organizers of the concert had taken out a full page advertisement in ‘The New York Times’. Only a handful of people answered the advertisement.2 → be an advertisement for somethingCOLLOCATIONSADJECTIVES/NOUN + advertisementa car/holiday/shampoo etc advertisementa glossy magazine full of car advertisementsa job advertisementJo was reading the job advertisements in the newspaper.a newspaper/magazine advertisementI got the apartment through a newspaper advertisement.a television/TV/Internet advertisementthe new TV advertisement for the Volkswagen Golfa full-page advertisementThe organization took out a full-page advertisement in the New York Times.a pop-up advertisement (=one that suddenly appears on your computer screen when you are looking at a website)You can buy software that blocks unwanted pop-up advertisements.verbsput/place an advertisement in a paper/newspaperI tried putting an advertisement for lodgers in the local paper.post an advertisement (=put it on a website)The agency has posted an advertisement on its website for graduates to work overseas.take out an advertisement (=arrange for an advertisement to be in a newspaper or magazine)Their record company took out full-page advertisements in the music press to promote the album.run/carry an advertisement (=print or broadcast an advertisement)Broadcasters are no longer allowed to run cigarette advertisements.answer an advertisementI answered an advertisement in the paper for volunteers. THESAURUSadvertisementan advertisement for shampooThey placed an advertisement in the newspaper.ad informal an advertisementShe’s been in several TV ads.advert British English an advertisementa job advertHe took out a front-page advert for his shop.commercial an advertisement on television or radiotelevision commercialsHe was in some commercials for beer.trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soonA second trailer for Richard Friedman’s film has just been added to the website.promotion a series of advertisements for a company’s productsThe company has spent more than $300 million on promotions for the brand.poster an advertisement on a wallThey selected a famous artist to do the poster for the upcoming performance.billboard (also hoarding British English) a large sign next to a road, with an advertisement on itbillboard advertisementsA huge hoarding shows two contrasting images.flyer a piece of paper with an advertisement on it, often given to you in the streetSomeone was handing out flyers for a new nightclub.banner ad an advertisement across the top of a page on the InternetBanner ads are becoming more sophisticated.junk mail unwanted advertisements that you get in the postI never read junk mail.spam unwanted emails advertising thingsI’m trying to delete all the spam.classified ad (also want ad American English, small ad British English) a short advertisement that you put in a newspaper if you want to buy or sell somethingThe bike was advertised for sale in the small ads section.
Examples from the Corpusadvertisement• Most car advertisements are aimed at men.• For the last year, her face has appeared in CitriMax advertisements.• Hershiser and Brown will be paid for appearing in the milk advertisements.• There were no advertisements for staff.• At this time of year, the papers are full of advertisements for skiing holidays.• She loved the advertisements especially, so gorgeously puzzling.• In response to the story-boards, it became clear that attitudes towards the advertisements were mixed.advertisement for• an advertisement for laundry detergentFrom Longman Business DictionaryLBED_01_aadvertisementad‧ver‧tise‧ment /ədˈvɜːtəsməntˌædvərˈtaɪz-/ (also advert British English) noun [countable] MARKETINGa picture, piece of film, or piece of writing that is used to tell people publicly about a product or service in order to persuade them to buy itShe appears in advertisements for health foods.a television advertisement for a brand of toothpasteThe company has placed advertisements in today’s Wall Street Journal.The importers of the faulty driers have run advertisements asking owners to contact them.Advertisements (informally ads or adverts British English) which promote or market a product or service appear in many forms. A billboard (also hoarding British English) is a large sign placed next to a road with a picture advertising a product on it. Flyers, which are small sheets of paper advertising something, are given out to people in the street. Junk mail is unwanted advertising material that you receive in the post and spam is unwanted emails advertising something. A mailshot is advertising material that a company sends by post to a large number of people at the same time. Commercials are advertisements on TV or radio. Banner ads/web banners are advertisements on a webpage with a link to the website of an advertiser, and a popup is an advertisement that suddenly appears in a separate window when you are looking at a website. When the maker of a product arranges for the product to appear in a film or television programme, this form of advertising is known as product placement. → classified advertisement → job advertisement → print advertisement