From Longman Dictionary of Contemporary Englishbrandbrand1 /brænd/ ●●○ noun [countable] 1 TYPEa type of product made by a particular company, that has a particular name or design → makebrand of What brand of detergent do you use?brand leader/leading brand (=the brand that sells the most) products which lack a strong brand imagebrand loyalty (=the tendency to always buy a particular brand)own brand British English, store brand American English (=a product made and sold by a particular store)2 → brand of humour/politics/religion etc3 MARKa mark made or burned on a farm animal’s skin that shows who it belongs toCOLLOCATIONSADJECTIVES/NOUN + brand a leading branda leading brand such as Toshibaa top brandKids want to have Nike and Reebok and other top brands.a popular brandIt’s the most popular brand of tequila in Mexico.an own brand British English, a store brand American English (=sold by a particular store under its own name)A supermarket’s own brand should cost less than the nationally advertised brands.brand + NOUNthe brand leader (=the brand that sells the most)Schwartz is the brand leader for herbs and spices in the UK.a brand nameThe use of tobacco brand names in sponsoring sports has been banned.a brand image (=the way a product or organization seems to the public)A company carefully protects its brand image.brand loyalty (=the tendency to always buy a particular brand)Advertising is used to sell a product and create brand loyalty.
Examples from the Corpusbrand• Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?• my favourite brand of toothpaste• They sell all the usual kinds of coffee, but also some less well-known brands.• Choice of wines, all leading brands of whiskies, Alloa Ales.• A distillery that wanted to launch a new brand of whisky would face this situation.• Interviewers visited them weekly with catalogues of brands and prices.• The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.• Coke and Pepsi are the most popular brands of cola.• If you suspect a true external fungus infection treat with proprietary brand of fungus care.store brand• Prepare a list of six food products that are available as store brands, generic brands, and national brands.• See Table 9-2 for cost comparisons of national brands, store brands, and generic brands for some selected products.• Another kind of price competition between supermarkets is in the extent and diversity of private label offerings, so-called store brands.• The store brand is usually cheaper than regular brands.brandbrand2 ●○○ verb [transitive] 1 CALL/DESCRIBE ASto describe someone or something as a very bad type of person or thing, often unfairlybrand somebody (as) something You can’t brand all football supporters as hooligans. Stealing that money has branded Jim for life – no one will trust him again.2 MARKto burn a mark onto something, especially a farm animal, in order to show who it belongs tobrand something with something Each cow was branded with the ranch’s logo.3 technical to give a name to a product or group of products so that they can be easily recognized by their name or design→ See Verb table
Examples from the Corpusbrand• Large umbrellas offer high visibility and are often branded.• When David Hale claims he was pressured into making illegal loans, he is branded a crook and a liar.• It sounds like you are overly concerned about being branded as a corporate crier if you go to management.• Stalin's opponents were branded as spies and traitors.• Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.• The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lush tough lips.• Brown's assistant has been branded in the papers as incompetent.• Government posters from the 1930s branded marijuana a "killer drug."• Thousands, branded parasitical intellectuals merely because they spoke a foreign language or wore spectacles, were systematically liquidated.• He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.brand something with something• Henry Schmitt's cattle are branded with H lazy S.From Longman Business Dictionarybrandbrand1 /brænd/ noun [countable] MARKETINGa name given to a product by a company so that the product can easily be recognized by its name or its designVirgin’s aim is to ensure that all its products and services match and exploit the brand.the Lancôme brand of cosmeticsThis is a company with strong brands and a good position in many markets.We built the Veuve Clicquot brand slowly over seven years.Argos bought five factories and developed its own brand called Fortuna.A brand is a type of product made by a particular company. You use brand to talk about products that you use every day, such as food and drink or cleaning products They sell many different kinds of coffee, including some of the less well-known brands. A make is the name of a particular product or the company that makes it, used especially about things such as electrical equipment and cars, but not about food or drink‘What make of car do you own?” “A Mercedes.’ A model is one particular type of car or machine from the various types that a company produces We produce a range of different computers, but this is our most popular model. A label is a name representing the company that is selling a product These products are manufactured overseas to a standard approved by the store and sold under their own label. → aspirational brand → consumer brand → dealer's brand → house brand → private brand → signature brand → stand-alone brandbrandbrand2 verb [transitive] MARKETING to give a name to a product or group of products so that they can be easily recognized by their name or design → brandingWe have made great efforts to brand our books by putting the company’s name on the front and back covers.→ See Verb tableOrigin brand1 Old English “torch, sword”