From Longman Dictionary of Contemporary Englishbrand of humour/politics/religion etcbrand of humour/politics/religion etcFUNNYa particular type of humour, politics, religion etc a strange macabre brand of humour → brand
Examples from the Corpus
brand of humour/politics/religion etc• Presenter, Jim Bowen, puts the contestants at ease with his own brand of humour.• Bush was elected on the coat-tails of Ronald Reagan, who in turn worshipped Margaret Thatcher's brand of politics and economics.• I was by no means immune from this brand of humour. 