From Longman Dictionary of Contemporary Englishdemographicsdemographics[plural] information about a group such as the people who live in a particular area the demographics of a newspaper’s readership → demographic
Examples from the Corpus
demographics• the changing demographics of Southern CaliforniaFrom Longman Business Dictionarydemographicsdem‧o‧graph‧ics /ˌdeməˈgræfɪks/ nounMARKETING1[plural] details of the type of people that make up a particular group, in particular their age, sex, and income. This term is used especially in marketing to talk about the groups of people who buy a particular productWhen we look at the demographics of book buyers and project forward the changes in these groups, there is room for growth.2[uncountable] the study of human populations and the way in which they change, used especially in marketing when thinking about which people might buy a particular productConsumer targeting has been made increasingly effective by developments in demographics and statistics. —demographically adverbThe United States is changing demographically. 