From Longman Dictionary of Contemporary Englishtrendtrend1 /trend/ ●●○ S3 W2 noun [countable] 1 CHANGE FROM ONE THING TO ANOTHERa general tendency in the way a situation is changing or developingtrend towards Lately there has been a trend towards hiring younger, cheaper employees.trend in recent trends in education The current trend is towards more part-time employment. the general trend towards the centralization of political power A disturbing trend is that victims of violence are getting younger. The growing trend is for single mothers to bring up children by themselves. Even so, the underlying trend is positive. national and international economic trends the downward trend in the price of gold Successive presidents have tried to reverse this trend, but without success.2 → set the trend3 → on trendCOLLOCATIONSadjectivesa recent/new trendHe wrote an article attacking many recent trends in education.the current/latest trendIf current trends continue, the amount of carbon dioxide in the atmosphere will double by the year 2030.a general trend (=one followed by most people or happening in most places)There was a general trend towards marriage at a younger age.a growing/increasing/rising trenda growing trend towards globalization in world marketsan alarming/worrying/disturbing trendI have detected a worrying trend of late.the underlying/long-term trend (=the trend over a long period of time)The underlying trend is for rich economies to get richer.a downward/upward trend (=a tendency for something to increase or decrease)The downward trend in population growth was not seen as a problem.economic/market trendsThis forecast is based on current economic trends.the national trendCrime rates in Manchester bucked the national trend.the international/world-wide/global trendthe global trend towards intensive farmingverbsreverse a trend (=make something start to change back)He succeeded in reversing the downward trend of the railway’s fortunes.buck the trend (=do something that is not what is generally happening)The recession may still be biting, but video games company Nintendo continues to buck the trend.follow a trendDivorce rates in Scotland are following the general trend.start a trendThe young started a trend toward living in the downtown area.
Examples from the Corpustrend• Lately, it seems to me that this is becoming a trend.• If current trends continue, tourism in the state will increase by 10%.• The current trend in this area is towards part-time employment.• In fact the Longbridge saga was more about global economic trends than currencies.• There is a growing trend towards payment by credit card.• This latter connection is important because it emphasises a probable key trend.• Today we'll be examining the latest trends in kitchen design• A lot of the students here don't think for themselves, they just follow the latest trends.• The massive trend, from 1965 to 1980, towards diversification is now largely seen to have been a mistake.• Our managers are very alert to new trends in the industry.• If present trends continue, the earth will be considerably warmer in fifty years.• Dallas and Houston also bucked the trend.• Together these trends have produced the own-label threat.• Indeed, this trend to the right is more pronounced among prelaw students, especially the men, than among all freshmen.trend in• The agency monitors trends in drug use among teenagers.trendtrend2 verb [intransitive] 1 if a subject is trending on the Internet, a lot of people are searching for it or sending messages about it2 if an amount is trending downwards or upwards, it is becoming lower or highertrend downwards/upwards Average temperatures are trending upwards.From Longman Business Dictionarytrendtrend /trend/ noun [countable]1the general way in which a particular situation is changing or developinga New Jersey firm that tracks financialmarket trendsTheprice trend in food grains continued upwards.trend towardCredit card issuers are fighting a trend among consumers toward more conservative spending habits.2buck the trend if something bucks the trend, it does not develop in the same way as most other similar thingsTwo of the country’s airlines have bucked theindustry trend by cutting fares during the winter season.3reverse the trend if something reverses a trend, it changes the way things were developing beforeTo try to reverse the downward trend in its profits, Tandy will focus on its retail business.4set the trend to start doing something in a way that other people begin to copyThe public sector pay awards haveset an inflationary trend for wage settlements this year.Origin trend Old English trendan “to turn, go around”