euphemism (for something)an indirect word or phrase that people often use to refer to something embarrassing or unpleasant, sometimes to make it seem more acceptable than it really is‘Pass away’ is a euphemism for ‘die’.‘User fees’ is just a politician's euphemism for taxes.Wordfinderimagealliteration,euphemism,figure of speech,hyperbole,image,litotes,metaphor,metonymy,onomatopoeia,paradoxSee related entries:Linguistic devicesWord Originlate 16th cent.: from Greek euphēmismos, from euphēmizein ‘use auspicious words’, from eu ‘well’ + phēmē ‘speaking’.
See euphemism in the Oxford Advanced American Dictionary