From Longman Dictionary of Contemporary Englishpure and simplepure and simpleREASONused to emphasize that there is only one thing involved or worth considering He wanted revenge, pure and simple. → pure
Examples from the Corpus
pure and simple• The motive for the robbery was greed, pure and simple.• But more subtle problems remain-related to sexism, pure and simple.• If they lived in the Middle East they were bad, pure and simple.• The bottom line is in the ledger book, pure and simple.• The man wants revenge, pure and simple, and he's working logically through the family, saving Stone until last.• The first is pure and simple file transfer.• A gratuitous promise, pure and simple, remains unenforceable unless given under seal.• But lineage pure and simple was not the only consideration. 