From Longman Dictionary of Contemporary Englishpersonal touchpersonal touchBETTERsomething you do to make something special, or that makes someone feel special It’s those extra personal touches that make our service better. → personal
Examples from the Corpus
personal touch• But other customers prefer to write the messages themselves, for more of a personal touch.• I think people appreciate that personal touch.• To be successful the hotel will provide a friendly atmosphere, good service and the personal touch.• Reagan resorted to the personal touch as a matter of instinct and long practice.• Steve, a believer in the personal touch, made their day by laying on their favourite drink, chilled Guinness.• Despite the tight squeeze, the office has graced Borrego Springs with a personal touch over the decades.• At this stage we are concerned with the personal touch; self-completed questionnaires will be dealt with later.• Family photos and a clock that tells time backward add a personal touch to the sterile academic atmosphere. 