From Longman Dictionary of Contemporary Englishmass-marketˈmass-ˌmarket adjective [only before noun] designed for sale to as wide a range of people as possiblemass-market paperback/novel/film etc a mass-market paperback priced at $8.99 —mass market noun [countable]
Examples from the Corpus
mass-market• Now Mr O'Gara has decided to go mass-market.• Sayings of the Sufi poets show up in mass-market books, calendars and catalogues.• The first players also might miss the mass-market break-off retail price of $ 500.• That automatically takes it out of the realm of a mass-market film to something more specialized.• The snag in all this thinking was that most of the people involved knew little or nothing about producing mass-market newspapers.• So the idea of a mass-market paper for the Masses, rather than just the Concerned and Committed, began to surface.• Crichton's novels are available in mass-market paperback editions.• By bringing it out as an A-format, £4.99, mass-market paperback we hope to attract a much wider readership.• Hardcover books can not be sold once they have been reprinted as mass-market paperbacks.mass-market paperback/novel/film etc• Hardcover books can not be sold once they have been reprinted as mass-market paperbacks.• At one stroke they will become the biggest mass-market paperback publishers after Penguin.• That automatically takes it out of the realm of a mass-market film to something more specialized.• By bringing it out as an A-format, £4.99, mass-market paperback we hope to attract a much wider readership.From Longman Business Dictionarymass marketˌmass ˈmarket [singular]COMMERCE a market for a product that is bought, or meant to be bought, by a lot of peopleWe sell these clothes to the mass market in department stores and to high earners in boutiques. → market 