From Longman Dictionary of Contemporary Englishhypehype1 /haɪp/ noun [uncountable] ADVERTISEattempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval → exaggeration Some experts are concerned that the new drug won’t live up to all the hype. Despite the media hype, I found the film very disappointing.
Examples from the Corpus
hype• You could go for advertising hype, the catchy floor displays or the flashy packaging.• Yet the 20-year-old at the centre of the histrionic hype is impervious to it all.• Produced by one of those boring names that is usually the guarantee of at least a little hype, but who cares?• It has succeeded without any of the marketing hype, environmental or otherwise, that rival firms use to soft-soap their customers.• Is it really Kevin Costner's best film performance, or is that just media hype?• There's already been a lot of media hype about Murphy's book.• Too much hype, slower demand for its computer workstations, and increased competition.• Despite all the hype, I thought the book was pretty boring.• Soon enough, results would justify the hype.media hype• Self-absorbed media hype went only so far.• Much of it is media hype.• Some find the high degree of media hype that has surrounded publication slightly worrying.• Another added that one of the purposes of the media hype was actually to deliberately confuse people.hypehype2 (also hype up) verb [transitive] ADVERTISEto try to make people think something is good or important by talking about it a lot on television, the radio etc → promote The director is just using the controversy to hype his movie. → hype somebody up→ See Verb tableExamples from the Corpus
hype• She can see that Tommy is hyping him up.• So does its paying pro athletes tens of millions of dollars a year to hype its image.• Car alarms are promoted by hyping supposed benefits and hiding problems.• It also made the news, hyping the issue.• Give teams a week off between series to rest and to hype the next round.• Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.• Just appeals to him, hyping you up like that.From Longman Business Dictionaryhypehype1 /haɪp/ noun [uncountable] disapprovingMARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radioTheir status has been gained through their pursuit of quality, not through public relations hype.the hype surrounding any new filmhypehype2 verb [transitive] disapproving1 (also hype up)MARKETING to try to make the public interested in someone or something through advertisements or by getting them talked about a lot on television and radioThe unit trust industry is usually quick to hype its products.Competitors criticized the group for hyping up products it can’t deliver.2LAWto deceive people by changing figures or results, usually to make a situation look better than it really isThe company admitted that it had hyped customer orders and faked records to match those orders.→ See Verb tableOrigin hype1 (1900-2000) hype “deceiving, lies” ((1900-2000)), perhaps from hype “drug addict” ((1900-2000)), from hypodermic; influenced by hyperbole 