From Longman Dictionary of Contemporary Englishgear up phrasal verbto prepare for something for The organization is gearing up for a convention in May.gear up/be geared up to do something Fast food restaurants are geared up to serve thousands of people daily. → gear→ See Verb table
Examples from the Corpus
gear up• The company will shortly be gearing up for a major expansion.• Retailers are already gearing up to meet the Christmas rush.gear for• While obviously busy and gearing up for a big night, the servers here were ever mindful of their dining patrons.• The National Education Association is gearing up for its four-day convention in Boston.• Meanwhile, we were gearing up for my first theatrical performance in New York.• Now that he is gearing up for November, part of his strategy involves blurring the Contract to suit his purposes.• Meanwhile, the Perot organization is gearing up for petition drives in other states starting Feb. 1.• While gearing up for the event, Tamagni is faithfully skating around Miramar Reservoir.• The declining support is causing consternation in the ruling party, which is gearing up for the presidential election later this year.From Longman Business Dictionarygear up phrasal verb [intransitive]COMMERCE to prepare for something that is about to happen, usually something exciting or difficultThe Postal Service is gearing up to absorb some of the United Parcels Service business if there’s a strike. forThe finance house has been gearing up for a major push into investment banking. → gear→ See Verb table 