From Longman Dictionary of Contemporary Englishdownscaledown‧scale1 /ˈdaʊnskeɪl/ adjective American English downscale goods or services are cheap and not of very good quality
Examples from the Corpus
downscale• But the cost of staying at the downscale Hotel Stevens was only $ 4 a night.• a downscale moteldownscaledown‧scale2 /ˌdaʊnˈskeɪl $ ˈdaʊnskeɪl/ verb [intransitive, transitive] American English to sell or buy cheaper goods of lower quality→ See Verb tableExamples from the Corpus
downscale• The military forces have been downscaled since the end of the Cold War.• Others will tighten their belts, downscale their programs, sell more t-shirts and look for local sources of revenue.From Longman Business Dictionarydownscaledown‧scale1 /ˈdaʊnskeɪl/ verb [intransitive, transitive] American EnglishMARKETING to sell or buy cheaper goods of lower qualityShe predicts that American consumers will downscale in reaction to the recession.Other organisations will downscale their programs, sell more t-shirts and work for other sources of revenue.→ See Verb tabledownscaledownscale2 adjective American English involving goods and services that are cheap and not very good quality compared to similar goods or servicesSYNdownmarketa downscale moteldownscaledown‧scale3 /daʊnˈskeɪl/ adverb American EnglishMARKETING1go/move downscale to start buying or selling cheaper goods or servicesSYNdownmarketCompanies with strong middle-class brand names found that it was virtually impossible to move upscale or downscale, and consequently they were in deep trouble.2take something downscale to change a product or a service, or people’s ideas about it, so that it is cheaper or seems cheaper and more popularSYNdownmarketHe opened 60 more stores and took the chain downscale. 