From Longman Dictionary of Contemporary Englishnicheniche1 /niːʃ, nɪtʃ $ nɪtʃ, niːʃ/ ●○○ noun 1 [countable]SUITABLE if you find your niche, you find a job or activity that is very suitable for you Amanda soon found her niche at the club. He’s managed to create a niche for himself in local politics.2 [singular]BB an opportunity to sell a product or service to a particular group of people who have similar needs, interests etcniche in He spotted a niche in the market.3 [countable]DHTBB a hollow place in a wall, often made to hold a statueCOLLOCATIONSverbshave a nicheShe feels that she has her own niche in the company.find a nicheHe had a hard time finding his niche academically.create/carve out a niche (=do something in a particular way that is different to and better than anyone else)She had carved out a niche for herself as a children's television presenter.adjectivesa particular/special nicheAs a player, he's carved out his own special niche on the team.a little niche informal:I feel as if I've found my little niche in life.your own nicheEveryone has their own niche within the sales team.
Examples from the Corpus
niche• A niche, for the purposes of practice management software, is any combination of a client and a location.• What better niches could there be for Woodhead, who has cast the last figleaf of impartiality to the wind?• Van Meer's magazines are aimed at two growing niche markets: Internet users and senior citizens.• But the manufacturers of meat substitutes say vegetarians are a small niche in their target market.found ... niche• Love is the Devil found a niche, but there was less room for the films of Ken Loach.• Andrew McCarthy has found a comfortable niche in the direct-to-video market.• We were fortunate, however, to have found a niche that no one else cornered.• Luch found her hidden niche before anyone noticed her.• It's found a niche. in the luxury end, and Cowley is central to that push.• After a spell at Tie Rack, she found her own niche in socks.a niche in the market• It is a harsh reminder that there are no prizes for discovering a niche in the market.• It clearly concentrates the information in a commendable format and fills a niche in the market.• Liveseys' had a niche in the market, with no serious competition.nicheniche2 adjective [only before noun] relating to selling goods to a particular small group of people who have similar needs, interests etc niche marketing a niche market a niche productFrom Longman Business Dictionarynicheniche /niːʃ/ noun [countable] MARKETING a part of a market which is small but may be profitableIn the US market for shoes, the company occupies an upmarket niche where it can trade on its English image.Origin niche (1600-1700) French Old French nicher “to nest”, from Latin nidus “nest” 