From Longman Dictionary of Contemporary Englishlurelure1 /lʊə, ljʊə $ lʊr/ ●○○ verb [transitive] 1 PERSUADEto persuade someone to do something, especially something wrong or dangerous, by making it seem attractive or excitinglure somebody into (doing) something People may be lured into buying tickets by clever advertising.lure somebody away Computer games are luring youngsters away from their lessons.2 to attract customers, workers, money etc from another company or placelure somebody back/away The bank launched an advertising campaign to lure back its traditional customers. It’s very difficult to lure talent away from Silicon Valley.→ See Verb table
Examples from the Corpus
lure• Ivor and Pauline were lured back to Stroud's bungalow at Staunton, on the pretext of discussing the cash settlement.• Clinton used a state trooper to lure her to a hotel room during a state-sponsored event in 1991.• He's only a seven month old pup and the thieves probably had an easy time luring him away.• Next, she lures him out to her convertible.• Peasants were lured into joining the People's Army by the promises of large sums of money for their families.• Ever since I left the company they have been making attempts to lure me back.• It can take months and years to lure new employers to a region.• The boy apparently lured the girl into his bedroom and attacked her.• The burglary was set up in order to lure the police officer into an ambush.• The film charts the efforts of a dodgy theatre manager trying to lure the singer back for a last encore.• The digging and concealing of pits into which animals could be lured was an even greater mental triumph.lure somebody into (doing) something• Obviously she had realised the futility of luring Silas into a chalet which lacked a double bed.• Was she the bait to lure him into a trap?• Once the men are seated in the living room off the inside patio, they try to lure the children into conversation.• Advertisers luring people into heavier and heavier reliance on cleansing products would be prosecuted and their bank accounts confiscated.• It would also lure small investors into privatisation issues by exempting small share deals from the stockmarket turnover tax.• And thus to lure him into proposing to Sandra.• They have an uncanny way of escalating minor adversity into major confrontations and luring coworkers into the toxic circle of conflict.• Pop's role in this struggle is to lure us into truancy from our better selves.lurelure2 ●○○ noun [countable] 1 [usually singular]ATTRACT something that attracts people, or the quality of being able to do thislure of the lure of easy money Malc wasn’t mature enough to resist the lure of drink and drugs.2 DSOan object used to attract animals or fish so that they can be caught SYN decoyExamples from the Corpus
lure• His descriptions of everything from lures to reels to fish finders read like they are straight out of a company press release.• But the lure of this historical explanation is to be resisted.• I had felt the lure of the unexplored, the compulsion to go where others had not been.• I start reeling in the lure.• I started moving the lure when it was already in her beak, but before she could tear it.• Rudolf had some notion of the lure and the seduction of all that.• She explains why these girls need love, direction, education, a way out of the lures of gang life.• Suddenly a fish took the lure.From Longman Business Dictionarylurelure /lʊə, ljʊəlʊr/ verb [transitive] to attract customers, workers, money etc from another company or place, especially by making a product, service, or job sound very exciting, profitable etcEven with Oscar nominations to lure audiences, the films will face tough competition over the next few weeks from new releases.lure somebody awayThe company lured a Japanese executive away from Toshiba Corp. to run its Tokyo operations. —lure noun [countable]The entertainment lures at the casino include a lightshow.→ See Verb tableOrigin lure2 (1200-1300) Old French luere 