From Longman Business Dictionaryprice-insensitiveˌprice-inˈsensitive adjective1ECONOMICS a price-insensitive product is one that sells in the same quantities, whether the price is high or lowBasic foods, water and housing are price-insensitive products, which are viewed as necessities of life.2MARKETING a price-insensitive customer is not influenced by the price of a product when choosing whether or not to buy itTheatre owners are trying to target price-insensitive customers.
