From Longman Dictionary of Contemporary Englishown brandˌown ˈbrand adjective British English BBTown brand goods are specially produced and sold by particular shops and have the name of the shop on them SYN store brand American English Tesco’s own brand tomato sauceFrom Longman Business Dictionaryown-brandˌown-ˈbrand adjective [only before a noun] British EnglishMARKETINGCOMMERCE own-brand products have on them the name of the shop that is selling them, rather than the producer’s nameSYNown-label AmEWe indicate the recyclability of the packaging on our own-brand products. → compare generic
