From Longman Business Dictionarymarket-orientedˌmarket-ˈoriented adjective1ECONOMICS a market-oriented economy, society, system etc is one with FREE MARKETs where people can buy and sell freely and where most companies are not owned by the stateHe plans to replace the rigid planned economy with a more market-oriented one.2ECONOMICS market-oriented activities are designed to lead to a more market-oriented economyHungary and Poland were ahead of their neighbors in adopting market-oriented policies.the President’s market-oriented reforms3MARKETING a company that is market-oriented tries to design and sell products that satisfy customers’ needsFirms are becoming more market-oriented. —market orientation noun [uncountable]R&D staff are often perceived to lack market orientation.
