From Longman Dictionary of Contemporary Englishfocus groupˈfocus group noun [countable] a small group of people that a company, political party etc asks questions in order to find out what they think of their products, actions etc
Examples from the Corpus
focus group• Many of their positions and campaign strategies seem designed primarily to satisfy this or that focus group.• He is a very mundane politician reading the focus group results and staking out a position he thinks will sell.From Longman Business Dictionaryfocus groupˈfocus group MARKETING a group of consumers brought together by a company to help it do MARKET RESEARCH. The consumers are asked to discuss their feelings and opinions about products, advertisements, companies etcConsumers in focus groups told us they felt way too pressured in carpet stores. → group 