From Longman Dictionary of Contemporary Englishcredocre‧do /ˈkriːdəʊ, ˈkreɪ- $ -doʊ/ noun (plural credos) [countable] RRPPa formal statement of the beliefs of a particular person, group, religion etc American Express is emphasizing its ‘the customer is first’ credo.
Examples from the Corpus
credo• In achieving this remarkable success, Roddick has always been scornful of traditional business credos.• It helped him develop his credo.• Jim Burke spends 40 percent of his time communicating the Johnson & Johnson credo.• That the core of the issue was hedonism was unsurprising, it was a key credo of the paper.• They raise no interpretative difficulties of the kind that credo may do.• This was the credo that Church himself espoused as a landscape artist.• And the action premise that completes this credo may seem totally ridiculous in these troubled times.• If western critics can be said to have had a unifying credo, then this was the constant stress on artistic freedom.Origin credo (1100-1200) Latin “I believe”; the first word of the Creed 