From Longman Dictionary of Contemporary EnglishBurberryBur.ber.ry /ˈbɜːbəri $ ˈbɜːrbəri, -beri/ trademark DCCa British fashion company which is famous for the check pattern that it uses on some of its high-quality clothes and other products such as handbags. During the 1990s, Burberry clothing became popular with football hooligans and became connected in people’s minds with chav culture, but the company was able to improve the image of its brand and people see it as a high-quality brand again.