From Longman Dictionary of Contemporary Englishbuild something around something phrasal verbto base something on an idea or thing and develop it from there Successful businesses are built around good personal relationships. → build→ See Verb table
Examples from the Corpus
build around • Using scissors, they demonstrated how the crustal building blocks moved around.• Another built his design around a coffin that carries the dates his brother was born and died.• Originally, the AViiON was built exclusively around a microprocessor from Motorola.• Can I build a box around it and insulate the box?• It is little surprise that legend and lore should have built up around it.• My husband died 11 years ago and I built my world around Louis.• These men are working on building sites around the Island.• Because you are wrong to build unnecessary walls around yourself. 