From Longman Business Dictionarybrand equityˈbrand ˌequity noun [uncountable]MARKETING the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the BALANCE SHEETs of some companies, but some people think this is not acceptable because it is difficult to give an exact value to a brandThe company has strong brand equity in the UK, where its products are market leaders.
