targettar‧get1 /ˈtɑːɡɪt $ ˈtɑːr-/ ●●●S2W2AWL noun [countable]1aimRESULT something that you are trying to achieve, such as a total, an amount, or a timeSYN goalsales/attainment/growth etc targetsdemanding financial targetstarget ofthe target of a one-third reduction in road accidentstarget forHigher degrees in English are a target for foreign students.There is no target date for completion of the new project.The government may fail to meet (=achieve) its target of recycling 25% of domestic waste.Jiang set annual growth targets of 8–9%.on target (=likely to achieve a target)The company says that growth of 10% is on target.► see thesaurus at aim2object of attackPMATTACK an object, person, or place that is deliberately chosen to be attackedtarget for/ofRailway stations are prime targets (=very likely targets) for bombs.easy/soft targetCars without security devices are an easy target for the thief.3object of an action the person or place that is most directly affected by an action, especially a bad onetarget for/ofThe area has become a prime target for supermarket development.The country is a target of criticism for its human rights record.4shootingDS something that you practiseshooting at, especially a round board with circles on itThe area is used by the army for target practice.5 →target audience/group/area etc6 →target languageCOLLOCATIONS – Meaning 1: something that you are trying to achieve, such as a total, an amount, or a timeverbsmeet a target (=achieve what you want to achieve)The government wants to meet its target of building three million new homes by 2020.reach/achieve/hit a target (=meet it)They achieved their target with just days to spare.set a targetThe company has set ambitious business targets.exceed a target (=achieve more than you wanted to)We have exceeded our target of £200,000.fall short of a target (=achieve less than you wanted to)Car production at the plant has fallen short of its target by 5%.ADJECTIVES/NOUN + target ambitious/highThe targets they have set themselves are hugely ambitious.modest (=not very high)The Kyoto Protocol set fairly modest targets for reductions in greenhouse gases.achievable/realisticThe target is achievable, but only by hard work.a financial targetBoth businesses exceeded their financial targets.a sales targetI’m confident we will meet our sales target by the end of the year.a growth targetThe company’s growth targets have been achieved for the last three years.target + NOUNa target dateThere is no target date set for completion of the new project.a target figureThe government has set a target figure of 6.2%COLLOCATIONS – Meaning 2: an object, person, or place that is deliberately chosen to be attackedadjectivesa prime target (=the most suitable or most likely to be chosen)Sporting events could become a prime target for terrorists.the main targetThe rebel-held town is one of the main targets for U S troops.an easy/soft targetSome criminals now regard churches as easy targets.a sitting target (=someone who is easy to attack)In the open, the soldiers are sitting targets.somebody’s intended targetThe gunman missed his intended target.a military targetThe group insists that its bombs were directed against military targets.a civilian targetThe army denied it had attacked civilian targets.a legitimate target (=one that it is fair to attack)The rebels claimed that trains carrying soldiers are a legitimate target.verbsattack a targetThey have attacked military targets such as army camps and airfields.hit a targetNot every bomb hit its target.miss a targetAll of the missiles missed their target and no-one was killed.
targettarget2 ●○○AWL verb [transitive]1RESULTto make something have an effect on a particular limited group or areaThe advertisement was designed to target a mass audience.target something on/at somebody/somethinga new benefit targeted on low-income familiesThe programme is targeted at improving the health of women of all ages.2PMATTACKto aim something at a targettarget something on/at somebody/somethingThe missiles are targeted at several key military sites.3CHOOSEto choose a particular person or place to do something to, especially to attack them or criticize themIt’s clear that smaller, more vulnerable banks have been targeted.He was targeted by terrorists for a second time last night.→ See Verb table
Examples from the Corpus
target• These and other economicdevelopmentproposals have emphasizedtargeting and leveraging to get maximum use of the federaldollars.• Warshaw says Waxman and other critics have charged that police are targeting black neighborhoods.• For example, they tried to link training placement to jobs, or to targetconstruction jobs on local people.• The company may then target its efforts on these preferredlocations.• Ireland is more ruthless still in targeting public healthcare.From King Business Dictionarytargettar‧get1 /ˈtɑːgətˈtɑːr-/ noun [countable]1an organization, industry, government etc that is deliberately chosen to have something done to ittarget ofThere was persistent speculation that the company could be the target of a takeover bid.Computers are helping choose targets for direct-mail and telephone campaigns.Europe will be the main target for rising South African coal exports. →takeover target2a result such as a total, an amount, or a time which you aim to achieveDealers are under pressure to meet sales targets.Bonuses were introduced for employees who met production targets.The federal funds rate slipped to 7% from its target level of 8%.3on target on the way to achieving a resultThe export business is booming and the U.S. business is right on target.4target customer/group/area etcMARKETING a limited group of people or area that a plan, idea etc is aimed atWho is the target audience for this book?These advertisements are aimed mainly at our target customers.targettarget2 verb [transitive]1to aim products, programmes of work, etc at a particular area or group of peopletarget something on somethingWe will target funds on areas of research where breakthroughs are imminent.target something at somethingThe booklet is targeted at people approaching retirement.2to choose someone or something for a particular type of treatmentThe main markets targeted for development have been those of the US and Western Europe. —targeted adjective [only before a noun]Investing relatively small amounts in targeted areas can bring big profits.a targeted advertising campaign→ See Verb tableOrigintarget1(1200-1300)Old Frenchtargette, from targe“small shield”