From King Dictionary of Contemporary Englishqualityqual‧i‧ty1 /ˈkwɒləti $ ˈkwɑː-/ ●●●S1W1 noun (plural qualities)1[countable, uncountable]GOOD/EXCELLENTBAD how good or bad something isMuch of the land was of poor quality.Use only high quality ingredients.quality ofThe quality of the water is reasonably good.2[countable usually plural]CHARACTER/PERSONALITY something that people may have as part of their character, for example courage or intelligence → characteristicHe shows strong leadership qualities.the personal qualities necessary to be a successful salesmanquality ofthe qualities of honesty and independence3[countable]CHARACTER OF something something that is typical of one thing and makes it different from other things, for example size, colour etcthe drug’s addictive qualityquality ofthe physical and chemical qualities of the rock4[uncountable]CHARACTER OF something a high standardhis pride in the quality of his craftsmanshipwines of quality5 →quality of lifeCOLLOCATIONSADJECTIVES/NOUN + qualitygood/highI was impressed that the quality of their work was so high.poor/lowThe magazine is printed on low quality paper.excellent/outstandingThe T-shirts are only $10 and the quality is excellent.superior formal (=good or better quality)These speakers offer superior quality sound.top qualityOur chef uses only top quality ingredients.water/air qualityScientists took samples to test the water quality.sound qualityI apologise for the poor sound quality of this recording.picture quality (also image quality)Does this type of TV set have a better picture quality?verbsimprove/enhance the qualityThe measures will improve the quality of the water in the river.affect the qualityLack of sleep started to affect the quality of his work.test/check/monitor the qualityThe equipment is used to monitor the city’s air quality. maintain the qualityStaffing problems made it difficult to maintain the quality of the service.the quality goes up/downI think the quality has gone down over the years.the quality suffers (=it is badly affected by something)The picture quality suffers if the signal isn’t digital.quality + NOUNquality standardsGreater investment is needed to meet the European Union’s strict quality standards.COMMON ERRORS ► Don’t say ‘living quality’ or ‘life quality’. Say quality of life.
quality• As the staff looks toward the future, its game plan is to provide qualitycare.• The students will receive a qualityeducation.• The equation is simple: the successful parts of moderneconomies are based on knowledge, and that meansquality education.• In nutrition the goal is to provide quality nutrition services to the populationsserved.• Many fail to track the results of their work, for instance, or to define exactly what results constitutequalityperformance.• Now we have closely monitored play groups, play dates, and quality time.• We have a superbsafety record, and offer quality track time.From King Business Dictionaryqualityqual‧i‧ty1 /ˈkwɒlətiˈkwɑː-/ noun (plural qualities)1[countable] something such as courage, intelligence, or loyalty that people may have as part of their characterYou need special personal qualities to work as a nurse.2[countable] something such as size, colour, feel, or weight that makes one thing look different from other thingsThe analysis looks at the physical and chemical qualities of the sample.3[uncountable] used to talk about how good or bad something isthe high quality of the serviceShe was shocked by thelow quality of the healthcare available.4[uncountable]FINANCE used to talk about how likely an investment is to be profitableThe bond issues carried triple-A ratings and appealed to individuals looking for high-quality securities. →credit quality5[uncountable] a high standardRemember it’s quality we’re looking for, so don’t rush the job.The company has a worldwide reputation for the quality of its products.6flight to qualityMARKETING when people stop buying low-quality products, investments etc and start buying high-quality products etcThe company saw a flight to quality among whisky drinkers and worked to improve the image of its whisky brands.qualityquality2 adjective [only before a noun]1a word meaning very good, used especially in advertising productsWe provide quality rented accommodation for professional people.quality childcare at prices people can afford2quality newspapers/press/journalism British Englishnewspapers etc aimed at educatedreadersOriginquality1(1200-1300)Old Frenchqualité, from Latinqualitas, from qualis“of what kind”