own label

From King Dictionary of Contemporary English
Related topics: Trade
own labelˌown ˈlabel adjective British English BBTown brand
From King Business Dictionaryown-labelˌown-ˈlabel adjective [only before a noun] American EnglishMARKETINGCOMMERCE own-label products have on them the name of the shop that is selling them, rather than the producer’s nameSYNown-brand BrEa leading manufacturer of own-label breakfast cereals compare generic