From King Dictionary of Contemporary English
Related topics: Advertising & marketing
endorseen‧dorse /ɪnˈdɔːs $ -ɔːrs/ ●○○ verb [transitive] 1 APPROVEto express formal support or approval for someone or somethingendorse a proposal/an idea/a candidate etc The prime minister is unlikely to endorse this view.see thesaurus at support2 BBAif a famous person endorses a product or service, they say in an advertisement that they use and like itsee thesaurus at recommend3 SIGN YOUR NAMEto sign your name on the back of a cheque to show that it is correct4 British EnglishSCC if your driving licence is endorsed for a driving offence, an official record is made on it to show that you are guilty of the offenceGrammar Endorse is usually passive in this meaning.
→ See Verb table
Examples from the Corpus
endorseNATO leaders have endorsed a new strategy that creates smaller military forces.Huntley refused to endorse any candidate who did not share his views on gun control.The President's position was endorsed by a large majority of the Senate.These proposals were endorsed by the Supreme Soviet on the same day.In today's edition, the paper endorsed Mayor Riley, who is running for re-election.These days, Jenner endorses products including health foods and sunglasses.I fully endorse the measures taken to improve safety standards.The convention endorsed the peace programme.State and federal agencies have endorsed the plan, along with the county's cities.Aids say Ames plans to endorse the proposed budget.Travel industry sources endorse the success of Disney's cumulative marketing approach.
From King Business Dictionaryendorseen‧dorse /ɪnˈdɔːs-ˈdɔːrs/ (also indorse) verb [transitive]1LAW to sign a formal document for something that you own so that ownership changes to someone else2BANKING to sign your name on the back of a cheque, a BILL OF EXCHANGE etc so that it can be paid to someone other than the person whose name is written on itThe bank could not confirm the endorsed signature so stolen cheques could be cashed long before anyone realised it.3MARKETING if a well-known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person4INSURANCE to add a written condition to an insurance agreement→ See Verb tableOrigin endorse (1400-1500) Old French endosser to put on the back, from dos back