Oxford Dictionary English shop assistant nounnoun BrE BrE//ˈʃɒp əsɪstənt// ; NAmE NAmE//ˈʃɑːp əsɪstənt// (also assistant) (both British English) (North American English sales clerk, clerk) Add to my wordlistjump to other results a person whose job is to serve customers in a shop/storeCheck pronunciation: shop assistant oxfordlearnersdictionaries.com