Oxford Dictionary English sell-by date noun noun BrE BrE//ˈsel baɪ deɪt// ; NAmE NAmE//ˈsel baɪ deɪt// (British English) (US English pull date) Add to my wordlistjump to other resultsthe date printed on food packages, etc. after which the food must not be sold This milk is past its sell-by date. (figurative) These policies are way past their sell-by date.See sell-by date in the Oxford Advanced American DictionaryCheck pronunciation: sell-by date oxfordlearnersdictionaries.com