From Longman Dictionary of Contemporary Englishshock/curiosity/novelty etc valueshock/curiosity/novelty etc valueATTRACTa good or interesting quality that something has because it is surprising, different, new etc After the initial curiosity value, the product’s sales dropped considerably. → value
Examples from the Corpus
shock/curiosity/novelty etc value• They have a certain curiosity value, I suppose, but no merit otherwise.• Anything that is done for shock value has no future because it's done for the moment.• And I think it actually has more shock value than the first one.• This version by Northern Stage rather downplays the shock value of that final betrayal, which is certainly a flaw.• Apart from the novelty value of this, there is the advantage of speed of execution.• This improvement in health could possibly be attributed to the novelty value of having a new puppy or kitten in the house.• The company opened a string of themed stores that have lost their novelty value. 