From Longman Dictionary of Contemporary Englishsales drive/campaignsales drive/campaignBBTwhen a company makes a special effort to try to increase the amount of its products that it sells a new sales campaign → sale
Examples from the Corpus
sales drive/campaign• Both firms have announced small computers and plan big sales campaigns.• Independent laboratory tests and a pilot sales campaign have confirmed that AirX works very successfully.• Valuable information such as company sales statistics or previous sales campaign studies can come from the client himself.• The sales drive was interrupted by a legal hiccup.• The spearhead of their sales drive was cooking and water heating, in which their major competitors were the gas boards. 