From Longman Dictionary of Contemporary Englishpour it onpour it ona) to behave or talk in a particular way in order to make people like you or feel sorry for you b) American English informal to try very hard in order to do something, especially in order to win a game The Raiders really poured it on in the second quarter. → pour
Examples from the Corpus
pour it on• Beat the eggs with the cream and pour it on.• But instead of laying off, we were pouring it on.• He tried to slow her down with gestures which she interpreted as signs of denial, and so she poured it on.• On the court, Red is pouring it on.• Allow it to cool, and then pour it on a plate.• If you pour it on certain plants, they will die.• The Warriors continued to pour it on in the third quarter, taking a 20 point lead. 