From Longman Dictionary of Contemporary Englishluvvieluv‧vie /ˈlʌvi/ noun British English 1 x-refanother spelling of lovey2 [countable] informalAPT an actor who behaves to other people in a very friendly way that is not sincere
Examples from the Corpus
luvvie• Bright, brittle and brash, Zilli Fish is a hectic place that appeals to Soho's media luvvies.• There's nothing worse than watching a bunch of luvvies giving speeches at some awful awards ceremony.• To quote from the terraces - sorry luvvies, you've had a mare. 