From Longman Dictionary of Contemporary Englishhalf/full pricehalf/full priceused to talk about half the usual price of something, or the actual usual price I bought these jeans at half price in the sale. → price
Examples from the Corpus
half/full price• Visalia bought a swimming pool at half price because its employees were unencumbered by line item budgets.• I can't feel that this music as presented here is an attractive proposition at full price.• At full price the set demands as much.• Most men's and women's clothing half price.• We got all the furniture for half price.• On Sundays from 3 p. m. to 5 p. m., admission is half price.• First, he has devised a way of buying the ground at less than half price.• If the guest took up the booking, the deposit was part payment of the full price.• They was rubbish, and they was full price. 