From Longman Dictionary of Contemporary Englishfull pricefull pricenot a reduced price If you’re over 14, you have to pay full price. → full
Examples from the Corpus
full price• Besides, the playing time is hardly generous for an issue retailing at full price.• I can't feel that this music as presented here is an attractive proposition at full price.• If the guest took up the booking, the deposit was part payment of the full price.• They was rubbish, and they was full price.• Bond traders will not be willing to pay full price for a bond that has a low interest rate.• Finally he gave in and paid her full price for the remaining three.• At full price the set demands as much. 