From Longman Business Dictionarycorporate marketingˌcorporate ˈmarketingMARKETING1the marketing activities of a company. The phrase is often used in job titlesThe director of corporate marketing said they want to establish the company’s presence in low-cost PCs.2 (also business-to-business marketing) marketing in order to sell products or services to other organizations, rather than to the public → marketing
