From Longman Dictionary of Contemporary Englishsticker priceˈsticker ˌprice noun [countable usually singular] American English the price of something, especially a car, that is written on it or given in advertisements, but that may be reduced by the person selling it
Examples from the Corpus
sticker price• The sticker price for an A310-300 is about $ 80 million.From Longman Business Dictionarysticker priceˈsticker price [countable] American EnglishCOMMERCE the basic published price of something, especially a car, before any DISCOUNT has been taken from itSYNLIST PRICECherokees in Japan carry a sticker price of 5.2 million yen. → price 