From Longman Business Dictionaryrecommended retail priceˌrecommended ˈretail ˌprice abbreviation RRP [countable] British EnglishCOMMERCE a price that the producer or WHOLESALER (=a seller that sells to businesses rather than to the public) of a product suggests that it should be sold for in shopsSYNMANUFACTURER'S RECOMMENDED PRICE, suggested retail price AmEThe government has banned manufacturers from setting recommended retail prices for some electrical goods. → price
