From Longman Dictionary of Contemporary Englishproduct placementˈproduct ˌplacement noun [uncountable] a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film
Examples from the Corpus
product placement• The Center for the Study of Commercialism considers product placement a deceitful form of advertising.• Mine was to be a psyche available for product placement - that was his intention.• What a sweet deal that is-the stars get to look caring in exchange for prime time product placement.From Longman Business Dictionaryproduct placementˈproduct ˌplacement noun [countable, uncountable]MARKETING when the maker of a product arranges for it to appear in a film or television programme as a form of advertisingProduct placement has turned feature films into a series of disguised commercials. 