From Longman Business Dictionarymarkupmark‧up /ˈmɑːkʌpˈmɑːrk-/ (also mark-up) noun [countable]COMMERCE the act of increasing the price of something, for example in relation to its cost so as to make a profit, or the amount of this increaseA dealer’s markup for securities shouldn’t be greater than 5% above the prevailing market price.