From Longman Business Dictionarydistribution chaindistriˈbution ˌchain (also chain of distribution), supply chainCOMMERCETRANSPORT the series of organizations that are involved in passing products from manufacturers to the publicThere are price advantages to be gained when middlemen, or retailers, are by-passed in the chain of distribution.During the different stages in the supply chain, distributors and suppliers frequently have conflicting goals. → chain