From Longman Dictionary of Contemporary Englishsaturationsat‧u‧ra‧tion /ˌsætʃəˈreɪʃən/ noun [uncountable] 1 TCBTCNwhen an event or person is given so much attention by newspapers, television etc that everyone has heard about it The trial was given saturation coverage by the press. saturation advertising2 → saturation bombing3 technicalHC the degree to which something has been mixed into something else Keep saturation below 80%.4 WETwhen something is made completely wet
Examples from the Corpus
saturation• Bush launched a saturation campaign to mobilise the state's religious vote.• Falling sales suggest that the VCR market may have reached saturation.saturation coverage• Giveaways and in-store advertising will guarantee saturation coverage for the movie across the States. 