From Longman Business Dictionarypresalepre‧sale /ˌpriːˈseɪl◂/ noun [countable, uncountable]1FINANCE an agreement to sell a product before it has been completedThe picture will at worst break even, based on presales of the film for various territories.2presale estimate/priceCOMMERCE the price someone expects to get for a product, especially one sold at an AUCTION (=an occasion when something is sold to the person willing to pay most for it)The doll sold for $5100, more than 5 times its presale estimate of $800/$1000.
