From Longman Dictionary of Contemporary Englishowe it to yourself to do somethingowe it to yourself to do somethingDESERVEto feel you should try to achieve something because it is what you deserve You owe it to yourself to take some time off. → owe
Examples from the Corpus
owe it to yourself to do something• Do I owe it to myself to finish?• We owe it to ourselves to consider alternative futures, based on what we know and what we can project from that.• You owe it to yourself to extract yourself from your present situation and reassess your life.• For health insurance reasons you owe it to yourself to take care of your one and only body - your working machine. 