From Longman Dictionary of Contemporary Englishmarketingmar‧ket‧ing /ˈmɑːkətɪŋ $ ˈmɑːr-/ ●●○ S3 W3 noun [uncountable] BBTADVERTISEthe activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this a clever marketing ploy Company sales improved dramatically following a $2 million marketing campaign. a career in sales and marketing Cushman is director of marketing for a chain of Italian restaurants. the UK marketing manager
Examples from the Corpus
marketing• To identify the complex yet crucial inter-relationships between customers and their characteristics demands sophisticated statistical and marketing knowledge.• The reason their cars sold so well was that they had a brilliant marketing strategy.• Ever since the World Health organisation approved an infant-formula marketing code in 1981, everyone else wants one too.• Car safety is a hot marketing topic.• Holbrook has a position in marketing for a large department store.• Invariably, marketing people are more senior, and win the argument.• In the long run, however, adroit its marketing, takeover may be the only solution.• The business course includes classes on marketing.• It is, of course, assumed that all other marketing factors remain constant in their impact on sales.• The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.• My grades were excellent and I had had hands-on work experience with marketing agencies in the West End.sales and marketing• They were expected to build sales and marketing programs for their unit consistent with the branch strategy.• De Luca has been replaced at Claris by Dominique Goupil, formerly sales and marketing vice president for the software unit.• Terry knew he had to drive change in sales and marketing.• Its sales and marketing staff is dispersed.• The two companies will form a joint sales and marketing effort.• Managers - sales and marketing, engineering, research and development, recruitment and personnel, dispatch.• The majority of employees would probably be concerned with production, sales and marketing and general administration.• It's been a difficult time for the sales and marketing team at Thame in Oxfordshire.From Longman Business Dictionarymarketingmar‧ket‧ing /ˈmɑːkətɪŋˈmɑːr-/ noun [uncountable]MARKETING activities to design and sell a product or service by considering buyers’ wants or needs, for example where and how they will buy it, how much they will be willing to pay etcThey’re going to have to spend even more on sales and marketing to win customers back.Successful innovations need to couple R&D, manufacturing, and marketing activities. → affiliate marketing → buzz marketing → co-operative marketing → corporate marketing → direct marketing → event marketing → global marketing → image marketing → mass marketing → multilevel marketing → niche marketing → permission marketing → relationship marketing → social marketing → stealth marketing → strategic marketing 