From Longman Dictionary of Contemporary Englishluvluv /lʌv/ noun British English informal TALK TO somebodyan informal way of spelling love Come on, luv, don’t cry.
Examples from the Corpus
luv• Nero sends his luv, you know he's coming over here to give us a turn this winter.• Tell Cissie I luv her, and Richard.• I luv U. Have a cigarette.• Never mind what they say, luv, if you want to dress up as a woman that's your business.• If you don't find yer drawers soon, luv, go to a smalls claim court. 