From Longman Dictionary of Contemporary Englishloyaltyloy‧al‧ty /ˈlɔɪəlti/ ●●○ noun (plural loyalties) 1 [uncountable]FAITHFUL the quality of remaining faithful to your friends, principles, country etcloyalty to/towards Elizabeth understood her husband’s loyalty to his sister.2 [countable usually plural]FAITHFUL a feeling of support for someone or somethinglocal/regional/tribal/family etc loyalty/loyalties In the rural areas, family and tribal loyalties continue to be important. the agony of divided loyalties (=loyalty to two different or opposing people) for the children in a divorceCOLLOCATIONS – Meanings 1 & 2ADJECTIVES/NOUN + loyaltyabsolute/total/complete loyaltyHe knew that he had Boyle's complete loyalty.great/deep/strong loyaltyShe was admired for her deep loyalty to her colleagues.fierce/intense loyaltyShe was touched by her friend's fierce loyalty.unswerving loyalty (=loyalty that does not change)He was rewarded for his unswerving loyalty.blind/unthinking loyalty (=loyalty to a person or group without questioning whether they are right – used disapprovingly)Sarah was criticized for her blind loyalty to her husband.undivided loyalty (=loyalty that goes only to one person or group)He has the undivided loyalty of Manchester United fans.divided loyalties (=when you feel that you should be loyal to two people, groups etc)She felt divided loyalties, having friends on both sides of the dispute.customer/brand loyalty (=when someone shops in the same shops or buys the same goods regularly)The company's marketing department is trying to build customer loyalty.party/political loyaltyMost of the people seem to vote according to party loyalty.personal loyalty (=loyalty to someone as a person, rather than to a company or organization)He inspired personal loyalty among his employees.family loyaltyFamily loyalty prevented her from telling what she knew.national loyaltyNational loyalties can be a cause of conflict between countries.tribal loyalty (=loyalty to your group, team etc, which is felt by a large number of people - often used disapprovingly)Football fans tend to have a strange kind of tribal loyalty.company loyaltyAs people change jobs more often, company loyalty is less common.verbsfeel loyalty towards somebody/somethingMarco felt an intense loyalty to his native country.inspire/command somebody's loyalty (=make someone feel loyal to you)He inspires extraordinary loyalty among his staff.show/prove your loyalty (=do something that shows you are loyal to someone)He showed great loyalty to his wife during her long illness.swear/pledge loyalty (=promise that you will be loyal)The president's assistants swore their loyalty to him.phrasesa sense of loyaltyShe had a strong sense of loyalty to her family.an oath of loyalty (=a promise to be loyal)They swore an oath of loyalty to their king.where your loyalties lie (=who or what you are going to be loyal to)Do your loyalties lie with your friends or your family?loyalty + NOUNa loyalty scheme (=when a company or shop gives customers a reward for continuing to use them)The supermarket operates a loyalty scheme.
Examples from the Corpusloyalty• Most other Highlanders agreed, choosing loyalty to title rather than to individual.• The war has created divided loyalties in many families, setting brother against brother and father against son.• Since he is chosen by workers he is theoretically subject to extensive loyalty conflict.• He had my affection and my loyalty, and I thought I deserved his trust.• He acted out of loyalty to his friends.• Indeed, there are times when the lobbyist will act more out of loyalty to his network than to his client.• a family with a strong sense of loyalty• The embattled Chancellor had been hoping for a public show of loyalty from the Prime Minister.• political loyalties• This, with his stupid loyalty and his awkward maleness, she found touching.• And one aspect of his character she ought to have guessed at was his total loyalty to family.• Dalton showed unswerving loyalty to his employer throughout the trial.• I would like to thank you all for your loyalty.• Your loyalty lies first and foremost with your family.loyalty to/towards• A spirit of nationalism, national self-conscious ness, and loyalty to constituted authority were in embryonic evidence.• Nor do loyalty to customers and to employees necessarily go hand in hand.• He had paid the price of surrendering his loyalty to Jeffries-stag-nation, nostalgia, bitterness.• Cooperative enterprise is not powered by individual reward, nor does it thrive on single-minded loyalty to an isolated corporate logo.• The suits overseeing news and editorial functions have no loyalty to this community and could care less about it.• Then he pledged loyalty to Frick and to his leadership.• They were showing loyalty to their boss by drinking there.• They urged loyalty to the generous and undemanding Frasque, and rejected the authority of Capella.local/regional/tribal/family etc loyalty/loyalties• Family influence must have secured some of these appointments, and family loyalties were not forgotten in the service of the church.• The issue would be obscured by family loyalties.• This is how theoreticians interested in the subject of intergenerational family loyalty might explain it.• Childhood memories hooked her to a team for life. Regional loyalties never die.• Bismarck must indeed have been impressed by this example of family loyalty.• The paper took account of the need for a local government structure that reflects local loyalties and identity.• I come from a people who, even now, seriously distrust educated women, who value family loyalty.• What is the process by which local loyalties and parochial orientations give way to wider concerns?From Longman Business Dictionaryloyaltyloy‧al‧ty /ˈlɔɪəlti/ noun [uncountable] MARKETINGthe fact of being loyal to a particular productloyalty toHe has noticed a falloff in loyalty to particular brands of car. → brand loyalty → customer loyalty