From Longman Dictionary of Contemporary Englishintroductory offer/price etcintroductory offer/price etca special low price that is charged for a new product for a limited period of time Don’t miss our introductory offer! → introductory
Examples from the Corpus
introductory offer/price etc• Continental begins service to Lima on March 14 with an introductory offer of $ 558 for a round-trip ticket.• Usually customers are encouraged to join by a special introductory offer of very cheap books or records.• Those looking for a low introductory offer that covers both purchases and transfers could consider the Nationwide Building Society and Marbles.• As an introductory offer the first 1,000 brochures to be sent will include a 10% discount voucher. 